Established in 1992, the Type Museum is situated south of London and boasts an extensive collection of machinery and tools utilized in typography from the sixteenth to the twentieth centuries. Positioned as a cornerstone for individuals within the graphic and publishing sectors, as well as a learning hub for newcomers to the field, the museum aims to provide an immersive experience for visitors.

MUSEUM AND LEARNING PROCESS Traditionally, museums have been spaces where artifacts and documents are displayed for passive observation. However, with the advancement of technology, there's a growing emphasis on interactivity, enhancing the learning process by catering to the user's needs and preferences. Interaction with exhibits stimulates various cognitive processes, enriching the overall museum experience.

CONCEPT The learning process is encapsulated in four key words: discovery, play, learning, and creation. To underscore their significance, the museum incorporates visual elements inspired by optical art, aiming to engage visitors' visual perception and evoke sensations.

"The Type Museum aims to be an interactive museum where words and printing transcend their conventional forms and meanings."

STRUCTURE AND STRATEGY The museum is structured into sections corresponding to the key concepts. Play is depicted through concentric curved lines, symbolizing communal engagement akin to group activities. Discover is represented by straight lines converging toward a central point, evoking the thrill of exploration. Learn, characterized by branching lines, signifies the expansion of knowledge akin to the growth of a tree. Create, emphasized through perpendicular lines, underscores the process of creativity and its upward trajectory.

The graphical approach draws inspiration from Optical Art of the 1960s, chosen for its ability to stimulate visual perception and its connection to technology and graphic design. The monochromatic palette underscores the essentiality of typographic characters while paying homage to the industrial and technological realms.

The Type Museum serves as a chronological journey through the history of typography and printing, seamlessly blending analog and digital elements to preserve and rejuvenate this vital cultural heritage. Through interaction, creation, and education, the museum ensures the continuity and vitality of the typography world.